Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast2 Kesä 2020

Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?

Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.

Topics covered:

  • The reason why the only difference between most companies is the logo
  • How differentiation can be achieved by one strong thing or a combination of lots of smaller things
  • The consequences of sameness in your business
  • Which differentiations are not worth the investment
  • How to define a position in the market
  • Why you want to attract a certain group and repel another
  • Using differentiation to give potential customers a reason to choose you
  • Thinking actively about how you are influenced


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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