Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?

Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.

Topics covered:

• The reason why the only difference between most companies is the logo
• How differentiation can be achieved by one strong thing or a combination of lots of smaller things
• The consequences of sameness in your business
• Which differentiations are not worth the investment
• How to define a position in the market
• Why you want to attract a certain group and repel another
• Using differentiation to give potential customers a reason to choose you
• Thinking actively about how you are influenced

Resources mentioned:

• CXL Institute
• Copytesting
• Optimizely
• VWO
• Convert.com
• SiteGainer
• Differentiate or Die - Jack Trout and Steve Rivkin
• Positioning - Al Ries and Jack Trout
• Obviously Awesome - April Dunford
• Play Bigger
• Gainsight
• Codeacadamy
• Linkedin Learning
• Udemy
• Reforge
• Hotjar
• Ahrefs
• Whiteboard Friday
• Moz
• SEMrush
• Basecamp
• Drift
• Squadcast
• How Brands Grow - Byron Sharp
• Monday.com
• Crunchbase
• Trello
• Airtable
• Asana
• Clickup
• Road Less Stupid - Keith J Cunningham
• 22 Immutable laws of Marketing - Al Ries and Jack Trout
• The Brand Gap - Marty Neumeier
• Zag - Marty Neumeier
• Brand Flip - Marty Neumeier
• Category Creation: 4 Reasons to NEVER Do It
• Challenge Category Conventions in 7 Steps (+ Examples)
• Branding 101: 5 Steps to Build a Small Business Brand

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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