Mark Ritson: How to Grow a Company From Nothing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.

The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.

In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.

Topics covered:

• What does the long and the short of it mean?
• Start with what you’ve got
• How to start a business that maintains
• Why you should ask yourself what it is you can do that most other people can't
• Why small brands can take risks that the bigger brands can’t
• Why you should stand up and be counted as the founder of your business
• How the birth of his first child forced him to start Mini MBA
• Why scalability is such an important word
• What’s so fantastic about shitting your pants

Resources mentioned:

• Mini MBA
• Differentiate or Die - Jack Trout
• Different - Youngme Moon
• Net Promoter
• Mark Ritson - 4 Steps to Creating a Rock-Solid Strategy
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔