[REPLAY] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?

Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.

We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.

Topics covered:

• Why being a specialist will get you more business
• Two reasons to be selective when bringing on new clients
• Keeping variability in your projects when selecting your expertise niche
• How Kaleigh conquered her fears and burnout when she repositioned her business
• The trigger that pushed Kaleigh to reposition her business
• The online freelance course Kaleigh took to figure out the work she truly enjoyed
• Why you need to have some hands-on experience before positioning your business
• Three questions that can help you find work you actually enjoy doing
• Kaleigh’s advice for setting up your project fee structure
• The best way to discover work you are passionate about
• Potential red flags from clients and how to tactfully move away from those clients
• A formula for creating your really simple positioning statement
• Why you should ask your mom if she understands your positioning statement before you publish it
• Simple ideas to keep your network updated on your brand

Resources mentioned:

• Paul Jarvis Creative Class
• Paul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost Mindset
• Casey Neistat
• The Unique Ability
• Tim Ferriss - How to Build a World-Class Network in Record Time
• On Writing Well
• Tim Ferriss Podcast
• Joe Rogan Podcast
• Kaleighmoore.com
• Kaleigh Twitter
• Kaleigh's Newsletter Cup of Coffee
• 13 Positioning Principles From Hungry Hungry Hippos
• "Being Professional" is Utter Bullshit

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔