[REPLAY] Nail Your Product Launch in 3 Steps

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Are you on the verge of launching your product but unsure about your go-to-market strategy?

After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.

It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.

Topics covered:

• Why some companies struggle to get noticed
• How to launch a product with little or no money
• Properly identifying your Beta group before you go to market
• Why product marketing goes beyond marketing
• Letting go of the fear surrounding your product
• The importance of content creation
• How sharing the same beliefs as your market is so important
• Why category creation may not be beneficial
• What marketers should learn to prepare themselves for the future
• Breaking down your launch strategy into a few basic essentials

Resources mentioned:

• The Growth Show
• HubSpot
• Basecamp
• SaaStr
• Product Led Growth Conference
• Reforge
• Animalz
• GrowthTLDR
• Product Hunt
• Drift
• Kieran Flanagan Episode
• Brian Balfour Episode
• Narrative Design: Craft a Story Using Conspiracy Principles
• Category Creation: 4 Reasons to NEVER Do It
• Challenge Category Conventions in 7 Steps (+ Examples)
• Hard to be Noticed? Simplify Your Marketing to Win Customers

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔