[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast11 Tammi 2022

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to use Jobs to be done.

On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.

Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.

Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.

Topics covered:

  • Claire’s role at Calendly and transition into consulting
  • How to use jobs to be done to ready your customers' minds
  • The “Jobs to be done” approach to marketing
  • Identifying your power customers and making a profile
  • Tips for interviewing customers and getting valuable insight
  • Introducing new methods to your company successfully
  • Case studies and recommended resources on the “Jobs to be done” methodology

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

[BONUS] The Secret Psychology Behind Movie Trailers

[BONUS] The Secret Psychology Behind Movie Trailers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Loka 202338min

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

3 Loka 202337min

How To Get a Damn Marketing Job

How To Get a Damn Marketing Job

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Syys 202343min

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Syys 202339min

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Syys 202355min

How to Become THE Apex Marketer (7 Evolutionary Principles)

How to Become THE Apex Marketer (7 Evolutionary Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Elo 202347min

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

25 Heinä 202340min

How to Write a Business Book With SOUL (AI Can't Touch This!)

How to Write a Business Book With SOUL (AI Can't Touch This!)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Heinä 202347min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli