[BEST OF] How to Build a Credible Personal Brand from Zero

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.

Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.

In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.

He also reveals his 16-step guide to building credibility.

Topics covered:

• Why Wes treats his LinkedIn profile like a landing page
• What led him to launch his own business
• If you can build demand you can build any business
• How to discover what it is that you truly love to do
• The benefits of specialising in an area
• Doubling down on what gives you the most energy
• How Wes created and ran a course for the CXL Institute
• Why you need to pick a villain in marketing
• Mistakes he made when building his personal brand

Resources mentioned:

• Product-Lead Institute
• Vidyard
• Eat Your Greens - Wiemer Snijders
• Key Person of Influence - Daniel Priestly
• The Unique Ability - Julia Waller & Catherine Nomura
• Dilbert
• CXL Institute
• Gainsight PX
• Drift
• HubSpot
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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