[BEST OF] How to Stop Marketing With Your Ego

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”

This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.

In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.

Topics covered

• Why most marketing is bullsh*t? (and examples of it)
• Why experienced marketers often fall into the “shiny object” trap
• Why over-obsession with personalization can backfires
• Why Edward takes a stand for effective, no-bs marketing
• 4-step processes to build a solid no-BS marketing team
• How to figure out the ROI of marketing channels
• How branding can help improve your other marketing metrics
• How to identify your most profitable customers
• What Edward think marketers should learn in 5, 10, and 50 years

Resources mentioned

• Marketingbs.com
• General Assembly
• A Place for Mom
• Expedia
• David Heinemier Hansson
• DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
• Warburg Pincus
• Joan Lunden
• TripAdvisor
• Zillow
• Byron Sharp
• Mark Ritson
• 4-Steps to Creating a Rock Solid Marketing Strategy
• How Brands Grow
• How Brands Grow: Part 2
• MarketingBS Newsletter
• Stratechery
• Ben Thompson
• Marginal Revolution
• iPassExam.com

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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