From Burnout to $30M Success: Lessons in B2B Marketing That Work

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.

In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.

Topics mentioned:

• [00:02:10] Marketing-led growth in B2B.
• [00:03:46] Mass marketing and rapid learning.
• [00:08:30] Working for a European company.
• [00:10:57] Fast execution-oriented design service.
• [00:14:23] Subscription-based business model.
• [00:17:16] Biopersonas and Designer Dan.
• [00:21:35] Uncovering customer pains.
• [00:25:08] Buyer personas development.
• [00:27:16] Investment in design by companies.
• [00:30:40] Unlimited design services.
• [00:35:53] Selling convenience and time-saving.
• [00:37:45] Instagram Advertising Insights.
• [00:43:26] Enterprise customer retention.
• [00:45:23] Inbound marketing and sales.
• [00:48:20] Planning for hyper-growth.
• [00:52:03] Marketing and confidence in leadership.
• [00:55:59] Learning from podcasts.

Resources mentioned:

• Brendan Hufford's newsletter
• Amanda Natividad
• Masters of Scale podcast

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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