How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times.

Topics mentioned:

[00:01:41] Coping with uncertainty.
[00:04:22] Uncertainty Expert framework.
[00:07:00] Taking risks in marketing.
[00:10:00] Dealing with uncertainty.
[00:13:39] Framework for uncertainty.
[00:16:21] Getting past fear, fog, and stasis.
[00:19:11] Uncertainty tolerance.
[00:22:40] Emotional regulation in uncertainty.
[00:26:10] Gut instinct and intuition.
[00:28:01] Embodied cognition and intuition.
[00:31:10] Marketing under extreme pressure.
[00:34:19] Conviction narrative theory.
[00:37:25] Overcoming negative thoughts.
[00:40:31] Embracing uncertainty.
[00:44:38] Overcoming adversity.
[00:47:19] Overcoming negativity bias.
[00:50:57] Connection: the key to getting unstuck.
[00:53:43] Connection and its importance.
[00:56:54] Negative space of advertising.
[01:02:31] Importance of language in marketing.
[01:03:06] Marketing as a force for good.

Resources mentioned:

• The Uncertainty Expert
• Be More Pirate
• Centre for the Study of Decision-Making Uncertainty

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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