The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast6 Kesä 2023

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO.

In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.


Topics Covered:

  • (00:00) - S3005-Jennifer and John
  • (02:48) - Why are most agencies so fucking boring?
  • (06:41) - What the previous website looked like
  • (09:47) - How market research was done
  • (15:08) - Internal pushback
  • (18:16) - Batman inspiration
  • (21:46) - Anti-hero approach
  • (24:26) - How did John get Jennifer on board?
  • (29:05) - How was the new narrative created?
  • (36:07) - Getting negative feedback on LinkedIn from a client
  • (40:48) - Direct mail campaign pushback
  • (45:00) - What was the mood like during the rebrand?
  • (47:22) - What happened when the new brand went live?
  • (51:03) - Did the agency go bankrupt?
  • (53:02) - Top 3 recommended resources
  • (56:38) - How to connect with Jennifer and John

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

How to Have Better Ideas (Lessons From The Onion’s Creator)

How to Have Better Ideas (Lessons From The Onion’s Creator)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Tammi 202452min

How to Shake Up Industries That Hate Change (4 Principles)

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Tammi 202440min

How April Dunford Built a 7-Figure Solo Consulting Biz

How April Dunford Built a 7-Figure Solo Consulting Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Tammi 202453min

How to Embrace Your Weirdness & Make Money From It

How to Embrace Your Weirdness & Make Money From It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Tammi 20241h 3min

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Tammi 202449min

4 ½ Psychological Biases Every Marketer Needs to Know

4 ½ Psychological Biases Every Marketer Needs to Know

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Joulu 202349min

How to Build an Authentic Social Presence Without Sounding Like a Bro

How to Build an Authentic Social Presence Without Sounding Like a Bro

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Joulu 202347min

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Joulu 202350min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-rentotapaus
kultaiset-hoitajat
rss-startup-ministerio
rss-seuraava-potilas
herrasmieshakkerit
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-h-asselmoilanen
rss-tyoelamasta-podcast
rss-vaikuttavan-opettajan-vierella
rss-set-for-life-sijoita-ja-vaurastu