How to Shake Up Industries That Hate Change (4 Principles)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast23 Tammi 2024

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.


Topics Covered:

  • (00:00) - Intro
  • (02:20) - A crusade against euthanasia and corporate America
  • (06:58) - A new approach to animal welfare
  • (10:09) - The affordable solution to pet care
  • (11:38) - Why nonprofits struggle to revolutionise veterinary care
  • (16:20) - Challenging conventional workplace wisdom
  • (18:45) - Staying true to the cause
  • (20:30) - How sticking to your niche can save your career and sanity
  • (24:50) - Keep it simple in a complex world
  • (29:10) - How a simple promotion turned into a consumer confusion catastrophe
  • (30:54) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (32:40) - The unconventional way to create a culturally rich workplace
  • (35:22) - Stacey’s resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

[BEST OF] 5 Little-Known Facts About Consumer Behavior

[BEST OF] 5 Little-Known Facts About Consumer Behavior

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

15 Helmi 202252min

[BEST OF] 5 Drivers That Motivates Human Behavior

[BEST OF] 5 Drivers That Motivates Human Behavior

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

8 Helmi 202258min

[BEST OF] How to Create ACCURATE Buyer Persona

[BEST OF] How to Create ACCURATE Buyer Persona

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Helmi 202254min

[BEST OF] Buyer Personas Need to Die of a Violent Death

[BEST OF] Buyer Personas Need to Die of a Violent Death

25 Tammi 202227min

[BEST OF] How to Find out What Triggers Customers to Buy

[BEST OF] How to Find out What Triggers Customers to Buy

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Tammi 202258min

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

11 Tammi 202251min

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

4 Tammi 202256min

Don't Be Bland, Caricature Your Brand

Don't Be Bland, Caricature Your Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Marras 202119min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli