Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast27 Helmi 2024

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

  • (00:00) - Intro
  • (02:56) - The secret to niche success
  • (05:23) - The risk of going too broad
  • (09:11) - The top-down approach and the bottom-up approach
  • (12:31) - Practical case of going ULTRA-NICHE
  • (14:55) - How to validate your niche
  • (18:41) - How to know your positioning is right
  • (23:20) - The power of positioning precisely
  • (31:40) - Market research for positioning
  • (34:27) - The significance of words in positioning
  • (49:39) - What marketers should learn today
  • (54:08) - Top 3 resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

[BEST OF] 5 Little-Known Facts About Consumer Behavior

[BEST OF] 5 Little-Known Facts About Consumer Behavior

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

15 Helmi 202252min

[BEST OF] 5 Drivers That Motivates Human Behavior

[BEST OF] 5 Drivers That Motivates Human Behavior

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

8 Helmi 202258min

[BEST OF] How to Create ACCURATE Buyer Persona

[BEST OF] How to Create ACCURATE Buyer Persona

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Helmi 202254min

[BEST OF] Buyer Personas Need to Die of a Violent Death

[BEST OF] Buyer Personas Need to Die of a Violent Death

25 Tammi 202227min

[BEST OF] How to Find out What Triggers Customers to Buy

[BEST OF] How to Find out What Triggers Customers to Buy

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Tammi 202258min

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

11 Tammi 202251min

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

4 Tammi 202256min

Don't Be Bland, Caricature Your Brand

Don't Be Bland, Caricature Your Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Marras 202119min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-rentotapaus
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
sijoituspodi
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-tyoelaman-timantteja