Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast27 Helmi 2024

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

  • (00:00) - Intro
  • (02:56) - The secret to niche success
  • (05:23) - The risk of going too broad
  • (09:11) - The top-down approach and the bottom-up approach
  • (12:31) - Practical case of going ULTRA-NICHE
  • (14:55) - How to validate your niche
  • (18:41) - How to know your positioning is right
  • (23:20) - The power of positioning precisely
  • (31:40) - Market research for positioning
  • (34:27) - The significance of words in positioning
  • (49:39) - What marketers should learn today
  • (54:08) - Top 3 resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

28 Marras 202349min

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Marras 202347min

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Marras 202355min

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Marras 202347min

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

31 Loka 202357min

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

24 Loka 202356min

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

17 Loka 202359min

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

10 Loka 202350min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta