Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Jaksot(178)

Jon Kabat-Zinn

Jon Kabat-Zinn

Jon Kabat-Zinn is a pioneering figure in the field of mindfulness and its integration into mainstream Western medicine and psychology. He is Professor of Medicine Emeritus at the University of Massach...

17 Huhti 20242h 13min

Laird Hamilton

Laird Hamilton

Laird Hamilton is an action water sports pioneer. The big wave surfing legend revolutionized the sport with his invention of tow-in surfing, stand-up paddling, and foilboard surfing. Laird is an inven...

10 Huhti 20242h 35min

Chris Dixon

Chris Dixon

Chris Dixon is an entrepreneur, investor, General Partner at Andreessen Horowitz, and the author of Read Write Own: Building the Next Era of the Internet. He started and manages a16z crypto, a branch ...

3 Huhti 20242h 14min

Nicole Shanahan

Nicole Shanahan

Nicole Shanahan is an entrepreneur and fellow at Stanford’s Codex, where she developed AI for law and government. Born and Raised in Oakland with the help of government assistance. She excelled at sch...

27 Maalis 20241h 22min

Merlin Sheldrake

Merlin Sheldrake

Merlin Sheldrake is a biologist, writer, and speaker whose interdisciplinary expertise spans plant sciences, microbiology, ecology, and the history and philosophy of science. He is the bestselling aut...

20 Maalis 20241h 35min

Dr. Jack Kruse and Bill Gifford

Dr. Jack Kruse and Bill Gifford

Dr. Jack Kruse is a neurosurgeon who had an awakening in 2007 after suffering a torn meniscus. This led to his study of physics, light, magnetism, and electricity. He ultimately concluded that modern ...

13 Maalis 20242h 20min

Tremaine Emory

Tremaine Emory

Tremaine Emory is a designer and creative director famous for mixing fashion, art, visual storytelling, and social issues in his designs. Emory is the founder of the collective “No Vacancy Inn,” as we...

6 Maalis 20242h 30min

Eugene Jarecki

Eugene Jarecki

Eugene Jarecki is an Emmy and Peabody award-winning director of dramatic and documentary subjects. He has won the Grand Jury Prize at the Sundance Film Festival twice — for Why We Fight in 2005 and Th...

28 Helmi 20242h 50min

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