Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

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Robert F. Kennedy Jr. and Dr. Jack Kruse

Robert F. Kennedy Jr. and Dr. Jack Kruse

Robert F. Kennedy Jr and Dr. Jack Kruse join Tetragrammaton to talk about water pollution, corruption vs. capitalism, spirituality, running for office, the privatization of natural resources, the deat...

8 Marras 20232h 8min

Jamie Byng

Jamie Byng

Jamie Byng is the CEO and publisher of the independent publishing firm Canongate Books. When Canongate was on the verge of bankruptcy in 1994, Byng, then in his mid-20s, bought it with a business part...

1 Marras 20231h 42min

Kenny Beats

Kenny Beats

Kenny Beats is a highly acclaimed music producer and songwriter known for his unique sound and creative approach to music production. With an impressive discography that includes collaborations with s...

25 Loka 20231h 48min

Tyler Cowen: From Avant-Garde to Pop (Bonus DJ Episode)

Tyler Cowen: From Avant-Garde to Pop (Bonus DJ Episode)

Tyler Cowen has long nurtured an obsession with music. It’s one of the few addictions Tyler believes is actually conducive to a fulfilling intellectual life. In this bonus episode, an addendum to Rick...

18 Loka 20231h 52min

Tyler Cowen

Tyler Cowen

Tyler Cowen is one of the top thinkers in the world: the thinkers’ thinker. A professor of economics at George Mason University, he has one of the most popular economics sites on the internet, Margina...

18 Loka 20231h 26min

Arnold Schwarzenegger

Arnold Schwarzenegger

Arnold Schwarzenegger is the former governor of California, a bodybuilder, actor, businessman, philanthropist, and bestselling author. Moving from a small village in Austria to America, Schwarzenegger...

11 Loka 20231h 25min

Jack Johnson

Jack Johnson

Jack Johnson is a singer-songwriter, musician, filmmaker, and surfer from the shores of Hawaii. Propelled by his signature blend of laid-back acoustic folk-rock and his innate ability to craft soul-st...

4 Loka 20231h 35min

Carnivore Aurelius

Carnivore Aurelius

Carnivore Aurelius is the pseudonym used by an independent health researcher. He’s found his life’s purpose in this research and also in sharing what he’s learned with his growing online audience acro...

27 Syys 20232h 15min

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