049 - What is Link Building?

In episode 49 of the SEOLeverage Podcast, Gert Mellak delves into the fundamentals of link building. He explains its critical role in SEO, the difference between good and bad links, and various tactics like guest blogging and broken link building. The episode provides practical advice on how to build a strong link profile to enhance website rankings.

The importance of link building in every SEO campaign cannot be overstated. They always go hand-in-hand, but you need to ensure that the links are of high quality or originate from relevant, trustworthy sites. When you add link building into your SEO campaign, you should be ready to continue link building after you start doing it, so that it will eventually yield good results.

Podcast Highlights:

00:00 Prologue

00:52 Introduction of the topic of Link Building

01:23 How important is link building, and why must content and link building be done the right way?

01:58 Where can you find good sources of links?

03:00 The best link building strategy according to Gert

04:03 Some different link building tactics people use, such as:

-guest posting

-free content in exchange for a link

-broken link tactic

05:29 Why is outsourcing your link building a better option?

07:58 The right tools to use to make sure only relevant links point to your site

09:25 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com