SEOLeverage - The SEO Podcast for Online Business Owners10 Joulu 2021

058 - Prototype Article

In episode 58 of the SEOLeverage Podcast, Gert Mellak discusses the concept of a "prototype article" and how structuring content effectively can engage users and drive conversions. He emphasizes creating compelling headlines, including a clear call-to-action, and using a well-organized layout to enhance readability and user experience.

Very often how your article is structured is the reason why users are not encouraged to read and will therefore, leave your website and look for another one that will pick up their interest. Sometimes you may have a very good article, but your headline is not enticing enough or that the information the users are looking for are further down to the bottom of the article.

It is really important to know the right structure and balance within your article so that the searchers and users are able to stay and find your article as a good fit for their needs. The objective of this episode is to help you build articles that will engage users and lead conversions to your website.

Podcast Highlights:

00:01 Prologue

00:46 Introduction of the topic

01:13 What are some of the things commonly overlooked in articles on many websites?

01:32 How does the ERICA framework help in creating a good prototype article?

02:29 Important aspects to consider in an article's structure.

06:54 Why is it important to avoid huge content walls or text walls in an article and how can this be avoided?

07:14 What are some creative Call-To-Actions that you can include in an article?

07:40 A recap of what should be included in a good prototype article.

08:49 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Past episodes mentioned by Gert:

Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth

https://seoleverage.com/podcast/039-can-ai-replace-your-writer/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

088 - How to write Helpful Content - with Katrina McKinnon

In episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focuse...

9 Syys 202242min

087 - Grow Your Online Course With the Right Keywords

In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right...

2 Syys 20228min

086 - Digging Deeper on Your Numbers

In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as...

26 Elo 20229min

085 - Branding and Emotional Intelligence with Christina Aldan

In episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values ...

22 Heinä 202243min

084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses...

15 Heinä 20226min

083 - Data Driven SEO

In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how...

1 Heinä 20227min

082 - Branding in Google

In episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in se...

24 Kesä 20227min

081 - Inside the Head of a Search User

In episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfac...

17 Kesä 20225min