074 - SEO Experiments

In episode 74 of the SEOLeverage Podcast, Gert Mellak discusses the importance of SEO experiments to understand what strategies work best for specific websites. He provides a framework for conducting these experiments, including steps like selecting sample URLs and evaluating results. The episode emphasizes the value of testing in adapting to Google's constantly changing algorithms.

Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually can bring you to the next level. But even so after doing the changes, we cannot expect Google to give you the results immediately. It will take time. Going to page one in ranking will naturally take time if you are currently ranking from page five.

Podcast Highlights:

00:01 Prologue

01:16 Beginning CTA

01:33 Introduction of the topic

01:43 Why is it important not to disregard SEO Experiments in relation to Google's algorithm?

02:56 What is it that SEO Leverage does when it comes to testing different websites?

03:24 SEO Leverage's framework for SEO experiments, what are the things you need to consider?

05:02 How long will it take Google to return results given that SEO experiments are already underway on the site?

06:28 In order to get the best results on SEO experiments, what are the steps that need to be done?

07:52 Ending CTA

08:14 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com