084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and lead generation contexts.

A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.

Podcast Highlights:

00:01 Prologue

00:33 Introduction of the topic

00:52 What is the difference between conversions for different projects within an organization?

02:25 How do you define soft conversion for an e-commerce site and a lead generation site?

05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert

06:30 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com