103 - Stop Wasting Money on Paid Ads

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement.

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.

In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.

Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results.

Podcast Highlights:

00:00 Prologue

00:39 Podcast Intro

00:49 Introduction of the episode topic

01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?

03:08 What is active search branding?

04:51 Closing

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Jaksot(100)

Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility  with Natalie Severt

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In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journali...

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Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees

Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees

In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of A...

13 Marras 202531min

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells...

6 Kesä 202543min

141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand

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In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, ...

30 Touko 202546min

140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph Armstrong

140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph Armstrong

In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic...

19 Touko 202547min

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottlen...

17 Maalis 202548min

138 - Amazon Partnerships with Nick Penev

138 - Amazon Partnerships with Nick Penev

In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of le...

2 Tammi 202551min

137 - Your AI Clone is Ready with Joe Fier

137 - Your AI Clone is Ready with Joe Fier

In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI to...

13 Joulu 20241h 7min

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