Interview • Rob Jacobson: Former Info Wars Editor Exposes Alex Jones

Hello Initiates, and welcome to Some Dare Call It Conspiracy.

In this episode, we speak to former Infowars employee Rob Jacobson, who gives a rare and deeply personal account of what life was really like inside one of the most infamous conspiracy platforms in the world.

Rob spent over a decade working alongside Alex Jones, and what he reveals is a workplace driven not by truth or investigation, but by outrage, performance, and relentless content production. From the outside, Infowars presents itself as an alternative media outlet. From the inside, Rob describes something far more chaotic and calculated.

We explore the culture behind the scenes, including the hostile and often abusive working environment he experienced. Rob shares his account of antisemitism within the workplace, the pressures placed on staff, and the circumstances that led to his sudden dismissal after 13 years of service.

A major focus of the conversation is how content was actually created. Rob walks us through a system built on clickbait, emotional manipulation, and whatever would capture attention in the moment. The goal was not accuracy. It was engagement. And that approach had serious consequences, particularly in the way tragedies like Sandy Hook were handled.

Rob also reflects on his involvement in the Sandy Hook defamation trial, where he chose to speak to the importance of evidence and accountability. His perspective offers a clear look at the real world impact of conspiracy narratives, not just as ideas, but as forces that shape behaviour and cause harm.

We spend time examining Alex Jones himself. Rob describes a figure who understood more than he let on, yet continued to platform and tolerate harmful views within his organisation. The result is a portrait of someone operating at the centre of a system that blurred the line between performance and belief.

The episode also traces the shift within Infowars from broad conspiracy content into more defined political alignment. As figures like Roger Stone entered the picture and connections to the Trump era grew, the platform moved toward a more openly partisan stance, with clear incentives driving that change.

On a personal level, Rob shares his journey away from conspiratorial thinking. From once believing in many of the ideas promoted on the platform to now rejecting them, his story is one of reassessment, reflection, and rebuilding a relationship with evidence and critical thinking.

This is a candid and often difficult conversation about what happens behind the curtain, and what it takes to step away from it. It is also a reminder of the real human cost of conspiracy culture, both for those targeted by it and those caught up inside it.

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Some Dare Call It Conspiracy is an award-winning podcast that examines conspiracy theories, misinformation, and moral panics — not from the outside, but from the inside.

The show is co-created and hosted by Brent Lee and Neil Sanders, both former insiders in the conspiracy world who spent years immersed in conspiracy belief, alternative media, and grassroots activism before walking away. Their experience gives them first-hand insight into how conspiracy narratives are built, why they feel so convincing, and why leaving those communities can be difficult.

Drawing on lived experience, deep research, and expert interviews — alongside a distinctly British sense of humour — the podcast breaks down conspiracy culture with clarity and bite. Episodes vary in format, but all focus on who benefits when misinformation spreads, how harm is done, and how bad ideas gain influence.

The result is a show that is sceptical without being smug, serious about real-world consequences without losing its edge, and unafraid to call out grift and power where it thrives.

Join us to discover where the truth… lies.

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