493 Blue Goldfish 2.0 by Stan Phelps

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?  Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. Click here for the episode website page with links... https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

17 Heinä 20201h 5min

"Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

10 Heinä 20201h 1min

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today's Social Age" by Trevor Young Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don't care about you or your business—because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore. Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka "The PR Warrior"—shows you how to strategically use content marketing for PR to: Humanize your company or organization Deepen the connection your brand has with consumers Grow your influence within the industry you operate Build familiarity and trust in the marketplace Connect with the people who influence your clients and customers Increase new business leads and sales Reduce the customer's buying cycle Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that's recognized, respected, and relevant in today's noisy social world. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

3 Heinä 20201h 7min

Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more!  Cheers! Click here for episode website page and links... https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley

2 Heinä 202041min

Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more! Cheers! Click here for episode website page and links... https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich

1 Heinä 202040min

Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more!  Cheers! Click here for show notes and links... https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

30 Kesä 202044min

Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more!  Cheers! Click here for show notes and links... https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

29 Kesä 202049min

"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back. Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople. How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process. This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past. Selling in place is now the way to achieve the most efficient and highest-producing sales results. Click here for show notes and links... https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place

26 Kesä 20201h 1min