517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like. In this episode, you’ll learn: Why they spent two and a half years in the ideation phase How they accidentally overordered their first product batch The origins of their fictional marketing character “Vi” The marketing challenges around a regulated product Why having a global mindset is critical for beauty brands The pros and cons of owning your formula What you need to pitch mass retailers like Sephora or Mecca How to test formulations with real people Product development and formulation timing tips And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

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08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

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07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

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In this episode of the Foundr Podcast gears are reversed and Nathan invites his good friend Yaro Starak to interview him for the show.   Yaro Starak is an entrepreneur, blogger and internet marketer f...

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06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

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Well before sunrise each day, Ari Meisel wakes up.   The 30-year-old serial entrepreneur, husband, and father rises at 5:30 each morning to get started on the day's work. Along with business and blogg...

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05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

“Writer. Traveler. Fighter of the status-quo.” This is how Chris Guillebeau describes himself on his website. Besides that, he is also a practical and logical guy. He couldn’t have otherwise accomplis...

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04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

“My company fell apart. My relationships fell apart. My health fell apart,” Kamal Ravikant says. It was one of the darkest times in his life. “I was just locked in my bedroom, miserable out of my mind...

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03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

Ever wondered how you ended up working the job you’re doing? Ever felt like you sort of just, fell in to it? Ever wondered how to escape ‘the corporate cage’? Finding out what you are good at, what dr...

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02: Learn How to Master Any Skill with Robert Greene

02: Learn How to Master Any Skill with Robert Greene

Let’s say that through some miscarriage of justice, you find yourself locked in prison tomorrow. Browsing through the prison library, you find there is one book that is constantly requested, but hard ...

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