Commercial Influence on Alcohol Consumption

We are exposed to alcohol advertising everyday, and unfortunately the main target audience is often those most vulnerable to alcohol harm.

Today we shed light on an important but overlooked issue - how the alcohol industry shapes our culture, policies and even our health. You'll gain a new understanding of how marketing imbeds harmful norms and the shocking power that the industry has at policy making level.

Our guests today are Dr. Norah Campbell, lecturer in critical marketing at Trinity Business School, and Dr Nason Maani, lecturer in Inequalities and Global Health Policy at The University of Edinburgh, and co-author of The Commercial Determinants of Health.

THINGS WE SPOKE ABOUT

● What are the commercial determinants of health

● The mythmaking of alcohol advertising

● How we can overcome regulation challenges

● Industries use regulation as an opportunity for innovation

● Mythmaking and manipulation of data

● Media responsibility to prevent alcohol harm

● Political influence of the alcohol industry

GUEST DETAILS

Dr Nason Maani is a Lecturer in Inequalities and Global Health Policy at The University of Edinburgh.

Nason's research interests centre on the structural and commercial determinants of health, with a special interest in how they shape public understanding and policy. This includes primary research on the alcohol, sugar sweetened beverage, firearm, social media, and fossil fuel industries, as well as policy research on the relationships between underinvestment, commercial influence and inequity. He hosts Money Power Health, a podcast on the commercial drivers of ill health.

He has served as a consultant and expert for the WHO on the commercial determinants of health, and is an editor alongside Sandro Galea and Mark Petticrew of the book "The Commercial Determinants of Health", released by Oxford University Press.

Dr. Norah Campbell is lecturer in critical marketing at Trinity Business School. Her teaching is in management theory, and science and technology studies. Her research interests are in nano-bio-info-cogno markets, climate change, and the food industry. This work has been published in both science journals (Nature Nanotechnology) and social science journals (Science, Technology and Human Values).

MORE INFORMATION

Dr Nason Maani book entitled “The Commercial Determinants of Health”

https://global.oup.com/academic/product/the-commercial-determinants-of-health-9780197578759

If you are looking for support visit https://www.hse.ie/eng/services/list/5/addiction/drugshivhelpline/

To find out more about Alcohol Action Ireland visit alcoholireland.ie

KEYWORDS

#alcoholindustry #health #marketing #commercialdeterminants

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