#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom5 Elo 2019

#091 - Richard Shotton - Some Very Important Effects In Advertising

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

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#1076 - Will Guidara - The Hotdog Effect: Secrets of the World’s #1 Restaurants

#1076 - Will Guidara - The Hotdog Effect: Secrets of the World’s #1 Restaurants

Will Guidara is a restaurateur, hospitality expert, and author. What does it take to become the world’s best restaurant? In an era of extravagant dining and over-the-top experiences, the answer might...

26 Maalis 1h 4min

#1075 - Roy Baumeister - Why Men Are at the Top of Society (and the bottom)

#1075 - Roy Baumeister - Why Men Are at the Top of Society (and the bottom)

Roy Baumeister is a psychologist, professor, and researcher. Are men inherently more expendable from an evolutionary standpoint—and if so, has that dynamic helped drive innovation? If risk-taking out...

23 Maalis 1h 29min

#1074 - Nir Eyal - A Masterclass in Changing Your Limiting Beliefs

#1074 - Nir Eyal - A Masterclass in Changing Your Limiting Beliefs

Nir Eyal is an author, behavioural design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we believe isn’t true. But more interesting is how beliefs are...

21 Maalis 1h 27min

#1073 - Gurwinder Bhogal - 19 Uncomfortable Truths About Human Nature

#1073 - Gurwinder Bhogal - 19 Uncomfortable Truths About Human Nature

Gurwinder Bhogal is a programmer and a writer. Gurwinder is one of my favourite X follows. He’s written yet another megathread exploring human nature, cognitive biases, mental models, status games, c...

19 Maalis 1h 44min

#1072 - Dr Debra Soh - Why Nobody is Having Sex Anymore (& why it matters)

#1072 - Dr Debra Soh - Why Nobody is Having Sex Anymore (& why it matters)

Dr Debra Soh is a neuroscientist, sex researcher, political commentator, and author. Why are we more connected than ever—but having less sex? Technology promised endless connection, but many people f...

16 Maalis 2h 6min

#1071 - Bill Gurley - If You Hate Your Job, This is How to Start Over

#1071 - Bill Gurley - If You Hate Your Job, This is How to Start Over

Bill Gurley is a venture capitalist, general partner at Benchmark, and a former Wall Street analyst. How do you find work you actually enjoy? So many people warn about the jobs they hate and the drea...

14 Maalis 1h 56min

#1070 - Louis Theroux - Is The Manosphere Really That Dangerous?

#1070 - Louis Theroux - Is The Manosphere Really That Dangerous?

Louis Theroux is a journalist, documentary filmmaker, broadcaster, and author. What is it really like inside the Manosphere? Online spaces for men have exploded in influence, shaping how millions of ...

12 Maalis 1h 41min

#1069 - Dr Max Butterfield - How Love Turns You Insane

#1069 - Dr Max Butterfield - How Love Turns You Insane

Dr. Max Butterfield is an experimental psychologist and professor who studies relationships and decision-making. Why does love make us do crazy things? Rom-coms make relationships look easy, but real...

9 Maalis 1h 39min

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