EP57: Will Retail Media Networks Finally Enable Personalized Shopping? with Parbinder Dhariwal, CVS's CMX

EP57: Will Retail Media Networks Finally Enable Personalized Shopping? with Parbinder Dhariwal, CVS's CMX

In this episode, Wendy Liebmann talks to Parbinder Dhariwal, VP & General Manager of CMX, at CVS Health, about the evolution of Retail Media Networks and the opportunity they offer to create more personalized shopping experiences. They discuss Whether this is the moment of one-to-one shopper personalization.The challenge of digitizing a traditionally analog retail business How Retail Media Networks must be consumer-led and add value through the increasingly fragmented shopper j...

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