#9 - Aiko Yamashita & Karl-Aksel Festø - Demand Side Data Management (Eng)

Demand Side Data Management comes from the notion to provide value to customers as our highest outcome and has been around as a concept for demand side data quality for a while. We let the consumer decide what data quality he needs to create value with the data. But can we widen that approach to a Data Management as a Service model?Can we put Data Management into a chain of custody?Aiko Yamashita, Senior Data Scientist at the CoE at DNB, and Karl-Aksel Festø, Head of Advanced Analytics ...