#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


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Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 1, Haney interviews Casey about her approach to building Content at Levels.

Links Discussed in Episode

Head of Content – Role Description

Disease Reversal Digest: Issue 4-Summer-2020

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:05) - From medical humanities to Levels
(11:07) - Using content to build trust
(14:13) - A literature review on blood glucose
(15:52) - Generating traffic
(20:01) - Starting with an editorial approach
(21:44) - The proof is in the numbers
(27:09) - People are spending time reading the articles
(31:03) - Creating connection
(40:24) - Scaling from a writer to a content manager
(57:42) - The future of Levels content

Transcripts & Show Notes

Jaksot(295)

#297 - Does Most Chronic Disease Come Down to “Energy Flow?” | Greg Mushen and Josh Clemente

#297 - Does Most Chronic Disease Come Down to “Energy Flow?” | Greg Mushen and Josh Clemente

Metabolic health is often simplified to a matter of blood sugar, but at its root, it is a complex system of energy substrate signaling. While many view chronic disease as an inevitable part of aging, ...

23 Huhti 1h 35min

#296 - The Truth About Protein: Why Exercise is the Secret to Muscle Growth and Longevity | Dr. Stuart Phillips & Mike Haney

#296 - The Truth About Protein: Why Exercise is the Secret to Muscle Growth and Longevity | Dr. Stuart Phillips & Mike Haney

Protein is often hailed as the ultimate nutrient for health and longevity, but the science suggests it is only half of the equation. While social media influencers debate the minutiae of protein grams...

9 Huhti 1h 10min

#295 - The Science of Preconception: Measuring Fertility, Toxins, and Generational Health | Dr. Ann Shippy & Josh Clemente

#295 - The Science of Preconception: Measuring Fertility, Toxins, and Generational Health | Dr. Ann Shippy & Josh Clemente

Preconception health is one of the most powerful—yet overlooked—windows for influencing a child’s lifelong wellness. While fertility is often discussed in the context of age or medical intervention, e...

27 Maalis 1h 7min

#294 - Cholesterol Science Explained: Why Your LDL Score Doesn’t Tell the Whole Story | Dr. Ronald Krauss + Mike Haney

#294 - Cholesterol Science Explained: Why Your LDL Score Doesn’t Tell the Whole Story | Dr. Ronald Krauss + Mike Haney

High cholesterol is one of the most widely discussed—and established—risk factors in medicine. But reams of research now show that while it is key to cardiovascular risk, it is not the whole story.In ...

12 Maalis 59min

#293 - Why You Can’t Exercise Your Way to Weight Loss: The Constrained Energy Model | Dr. Herman Pontzer + Mike Haney

#293 - Why You Can’t Exercise Your Way to Weight Loss: The Constrained Energy Model | Dr. Herman Pontzer + Mike Haney

You can’t outrun a bad diet—but it turns out you might not even be able to outrun a good one. In this episode of A Whole New Level, evolutionary anthropologist Dr. Herman Pontzer joins Mike Haney to d...

26 Helmi 55min

#292 - Cardiac Imaging Explained: Why You Need a Calcium Score to Know Your Real Heart Risk | Dr. Matthew Budoff & Mike Haney

#292 - Cardiac Imaging Explained: Why You Need a Calcium Score to Know Your Real Heart Risk | Dr. Matthew Budoff & Mike Haney

Heart disease risk isn’t just about cholesterol. In this episode of A Whole New Level, Dr. Matthew Budoff explains why coronary artery calcium (CAC) scoring may be the most important test most people ...

15 Helmi 53min

#291 - Why No Diet Wins (and What 40 Years of Nutrition Research Actually Shows) | Christopher Gardner, PhD, & Mike Haney

#291 - Why No Diet Wins (and What 40 Years of Nutrition Research Actually Shows) | Christopher Gardner, PhD, & Mike Haney

In this episode of A Whole New Level, Christopher Gardner, PhD, joins Mike to discuss his decades in nutrition research, the challenges of conducting randomized controlled trials (RCTs) on diet, and h...

30 Tammi 1h 23min

#290 - Why Weight Loss Is So Hard to Maintain—Metabolic Adaptation Explained | Dr. Eric Ravussin + Mike Haney

#290 - Why Weight Loss Is So Hard to Maintain—Metabolic Adaptation Explained | Dr. Eric Ravussin + Mike Haney

In this episode of A Whole New Level, Dr. Eric Ravussin, PhD, explains the physiology of energy expenditure, metabolic adaptation, and why the body strongly defends its prior weight. Drawing on decade...

15 Tammi 1h 6min

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