#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


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(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Jaksot(291)

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Levels recruiter, Michelle Las, to chat about her introduction to the Levels team, which was a member community call. They dived into how this call is ...

8 Maalis 202245min

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

Levels Head of Clinical Product, Lauren Kelley-Chew, sat down with nutritionist, Brigid Titgemeier, to chat about personalized nutrition, why it's important and why it's integral to getting people on ...

7 Maalis 20221h 5min

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

Sam Corcos, Levels CEO, sat down with Tim Kendall, one of our investors and one of the earliest employees of Facebook, to chat about the concept around culture and incentive alignment within a company...

4 Maalis 202247min

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

Levels CEO, Sam Corcos, sat down with Latitud, a fund and Incubator that focuses on nurturing and building tech founders in Latin America. Sam chatted about his own startup experience and some of the ...

3 Maalis 202241min

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

Levels Head of Growth, Ben Grynol, and Head of Operations, Michael 'Miz' Mizrahi, discuss the concept of acting in the best interest of the company, a principle from Reed Hastings’ book, "No Rules Rul...

28 Helmi 202235min

#78 - A deep dive on written communications (Sam Corcos & David Perell)

#78 - A deep dive on written communications (Sam Corcos & David Perell)

Sam Corcos, Levels CEO, sat down with David Perell, writer, teacher and podcaster for North Star Podcast. They chatted about the mental barriers to writing, especially when it requires deep thought an...

25 Helmi 202253min

#77 - Bio-Observability: Why it matters and how it will change healthcare | Josh Clemente & Sam Corcos

#77 - Bio-Observability: Why it matters and how it will change healthcare | Josh Clemente & Sam Corcos

Biological observability, or bio-observability, is the act of observing our bodies and making informed decisions about food, sleep, and exercise based on data. Levels co-founders Sam Corcos & Josh Cle...

23 Helmi 202252min

#76 - What it's like to be a Software Engineer at Levels (Mike Haney & Jeremy Phelps)

#76 - What it's like to be a Software Engineer at Levels (Mike Haney & Jeremy Phelps)

Levels Editorial Director, Mike Haney, and Software Engineer, Jeremy Phelps, sat down to discuss Jeremy’s path into Levels, his current role as an engineer and what he’s learned during his time here. ...

21 Helmi 202246min

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