#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health


Watch the video – https://youtu.be/UqW-9YsaUpg

(07:04) - Prioritize content by user need
(10:46) - Don’t overcomplicate SEO
(12:33) - Fit SEO into the funnel
(17:12) - Focus on search intent
(20:41) - Think beyond Google
(23:42) - Don’t chase the algorithm
(26:55) - SEO isn’t always a great growth lever
(29:10) - Put SEO in product, not marketing
(31:48) - Engineering-driven SEO is more scalable
(42:14) - Don’t do SEO first

Transcripts & Show Notes

Jaksot(291)

#261 - Uric acid-raising foods to avoid for metabolic, gut, and overall health | Dr. David Perlmutter & Dr. Casey Means

#261 - Uric acid-raising foods to avoid for metabolic, gut, and overall health | Dr. David Perlmutter & Dr. Casey Means

High uric acid can cause gout, but it’s also a marker for worsened metabolic health and gut health and a contributor to neurodegenerative diseases, such as Alzheimer’s. Consumption of purines can lead...

1 Elo 20241h 9min

#260 - Why high insulin levels drive fat storage and weight gain and what you can do | Dr. Robert Lustig & Ben Grynol

#260 - Why high insulin levels drive fat storage and weight gain and what you can do | Dr. Robert Lustig & Ben Grynol

High insulin levels drive the growth of fat cells. In turn, fat gain can exacerbate insulin resistance, leading to a vicious cycle. Insulin is a hormone the pancreas releases in response to glucose ri...

11 Heinä 202412min

#259 - What being ‘postdiabetic,’ rather than prediabetic, means and how to get there | Eric Edmeades & Ben Grynol

#259 - What being ‘postdiabetic,’ rather than prediabetic, means and how to get there | Eric Edmeades & Ben Grynol

Before someone develops type 2 diabetes, they go through a prediabetic stage. But if someone is reversing their diabetes and is trending toward better glucose levels or even optimal levels, they are p...

4 Heinä 20241h 1min

#258 - What are glucose and insulin and why do they matter for health? | Dr. Robert Lustig & Ben Grynol

#258 - What are glucose and insulin and why do they matter for health? | Dr. Robert Lustig & Ben Grynol

Excess glucose from food gets stored as fat. And our insulin response drives that fat storage. The goal is for the pancreas to release less insulin but for the body to have a healthy response to it. D...

20 Kesä 202432min

#257 - Join the “Good Energy” Levels book club and take charge of your health | Dr. Casey Means & Dr. Robert Lustig

#257 - Join the “Good Energy” Levels book club and take charge of your health | Dr. Casey Means & Dr. Robert Lustig

Why are we spending more on health care every year, yet people are getting sicker? “Good Energy,” a book by Casey Means, MD, details how you can take your health into your own hands with the power of ...

14 Kesä 20241h 4min

#256 - How quickly can you change your metabolic health and how long does it last? | Dr. Robert Lustig & Ben Grynol

#256 - How quickly can you change your metabolic health and how long does it last? | Dr. Robert Lustig & Ben Grynol

About 93% of people in the United States are not metabolically healthy. But metabolic health can be improved quickly and over time with lifestyle changes. Dr. Robert Lustig and Ben Grynol discuss what...

6 Kesä 202410min

#255 - Why you might be a lean mass hyper-responder if you go keto but have high cholesterol | Dave Feldman, Dr. Nick Norwitz & Dr. Dominic D’Agostino

#255 - Why you might be a lean mass hyper-responder if you go keto but have high cholesterol | Dave Feldman, Dr. Nick Norwitz & Dr. Dominic D’Agostino

A lean mass hyper-responder is someone with high LDL and HDL cholesterol and low triglycerides. They are often lean and healthy people who present with strange and alarming lipid numbers after going o...

31 Touko 20241h 40min

#254 - The writing of ‘Good Energy,’ your guide to taking charge of your metabolic health | Dr. Casey Means & Mike Haney

#254 - The writing of ‘Good Energy,’ your guide to taking charge of your metabolic health | Dr. Casey Means & Mike Haney

Writing an evidence-based nonfiction book requires time, dedication, and a true passion for the content. Dr. Casey Means and her brother Calley Means joined forces to create their book “Good Energy: T...

14 Touko 20241h 24min

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