#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Levels Head of Operations, Michael Mizrahi and Co-Founders, Sam Corcos and Josh Clemente, sat down to chat about why we focus on culture, how it evolves as a team scales and how it relates to the concept that, “the company is the product.” Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (04:50) – Don’t just focus on the product (05:29) – Develop your core group (09:42) – Size impacts agility (19:55) – Culture fit is more important than skillset (25:30) – The company is the product (27:57) – Focus on how the company works (38:04) – Build a culture of experimentation (39:58) – Making good decisions is important (47:03) – Optimize your delegation procedure (52:26) – The pros and cons of depending on your people Watch the video: https://youtu.be/JK87qpnDue4 Transcripts & Show Notes

17 Maalis 202253min

Levels Head of Growth, Ben Grynol, chatted with our Head of Research & Development, Taylor Sittler, M.D, about the effects of inflammation, what it is and how it correlates to our metabolic health.  Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (06:36) - From curiosity to dedication (09:06) - Our bodies are always changing (14:37) - Understand what’s happening inside your body (17:56) - Learn what’s healthy for you (23:57) - Have control over your health (30:29) - Share the journey with family members (32:59) - Community could help accountability (42:17) - Great design goes a long way (44:21) - Add on more measurements and integrations (47:29) - Education will help with accessibility Watch the video: https://youtu.be/eEvHXI5uWEQ  Inflammation and glucose levels: How high blood sugar can turn a good system bad | Blog post: https://www.levelshealth.com/blog/inflammation-and-glucose-levels  Transcripts & Show Notes

15 Maalis 202229min

Levels Head of Growth, Ben Grynol, sat down with Levels member, Natalie Lumpkin, to chat about her journey with Levels and how it has impacted her health journey over the past year. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (06:36) - From curiosity to dedication (09:06) - Our bodies are always changing (14:37) - Understand what’s happening inside your body (17:56) - Learn what’s healthy for you (23:57) - Have control over your health (30:29) - Share the journey with family members (32:59) - Community could help accountability (42:17) - Great design goes a long way (44:21) - Add on more measurements and integrations (47:29) - Education will help with accessibility Transcripts & Show Notes Watch the Video – https://youtu.be/Y8BxkbzeF-E

14 Maalis 202250min

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.  Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (11:18) - Work with brands that are solving problems (14:25) - Not every brand needs PR (20:00) - PR isn’t a silver bullet early on (21:13) - Look at the work of a PR company (26:30) - More transparency is better (29:07) - Use storytelling to educate (34:56) - Look for cultural alignment (41:54) - Be platform agnostic (49:38) - Think in terms of soundbites (1:02:05) - Don’t rely on celebrities and athletes Transcripts & Show Notes Watch the Video – https://youtu.be/YndcxHKAnO4

11 Maalis 20221h 4min

The idea of startup equity can be an overwhelming concept. What are the differences between ISOs, NSOs, RSUs, Secondary Sales, and other factors that will impact your employees when building a startup business? In effect, those acronyms are all different equity offerings with different tax implications for their recipients—your employees. As a business, you want to do what’s best for your team members. Sam Corcos and Zac Henderson spoke with Henry Ward, the co-founder and CEO of Carta, to discuss what various forms of equity look like and how to make it as easy as possible for your employees to get some liquidity in the long run. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health 🎙 What Henry Ward, Sam Corcos, & Zac Henderson discuss: (04:34) – The difference between public and private stocks (12:06) – Why the strike price matters (14:36) – Why you need to switch to RSUs (18:15) – Employees are your investors (26:26) – The possibilities of secondary sales (28:51) – There’s no good reason to disallow secondary sales (32:04) – Make sure your business is properly capitalized (33:28) – How employees can sell their sharesTranscripts & Show Notes Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. 🔗 Helpful links: Watch the conversation: https://youtu.be/657bytdb8-E Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

10 Maalis 202241min

Levels Head of Growth, Ben Grynol, sat down with Levels recruiter, Michelle Las, to chat about her introduction to the Levels team, which was a member community call. They dived into how this call is what lead her to being our recruiter, a role that has been so impactful to the growth of our team. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (15:12) – Changing your lifestyle changes how you feel (18:29) – The importance of being in the right place at the right time (23:32) – Transparency breeds trust (26:02) – Change causes growth (29:41) – Imposter syndrome is natural (35:37) – Be more thoughtful about what you eat (39:16) – Food creates connections (40:19) – It takes time to change your lifestyle Transcripts & Show Notes

8 Maalis 202245min

Levels Head of Clinical Product, Lauren Kelley-Chew, sat down with nutritionist, Brigid Titgemeier, to chat about personalized nutrition, why it's important and why it's integral to getting people on the right path. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (13:00) – Nutrition impacts health (15:49) – Don’t underestimate people (18:58) – People need to start listening to their bodies (22:22) – Understand what the individual needs (29:43) – Weight loss isn’t the goal (43:35) – Food is medicine (47:15) – Get rid of limiting beliefs (53:17) – Lead by example (58:28) – Think food-first Looking for guidance on how to interpret your CGM data? Deciding whether a CGM is for you? Download Brigid's CGM Guide for tons of easy tips on how to optimize your experience: https://beingbrigid.ck.page/cgm-how-to-guide Registration for the Blood Sugar Reset is free but space is limited. Secure your spot today and get ready to incorporate more food diversity, improve your energy and reduce your food cravings: https://beingbrigid.ck.page/bloodsugarreset Transcripts & Show Notes Watch the Video – https://youtu.be/kVoLDLYJymA

7 Maalis 20221h 5min

Sam Corcos, Levels CEO, sat down with Tim Kendall, one of our investors and one of the earliest employees of Facebook, to chat about the concept around culture and incentive alignment within a company and how to be intentional about it. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (05:22) – Your core people build your culture (10:08) – Find out how to reach your audience (13:39) – Tell the story of your culture (15:33) – Lean into your weirdness (20:27) – Screen for cultural adaptability (22:58) – Family can be dysfunctional (24:42) – Be a team, not a family (35:21) – Don’t be afraid of changes. (36:53) – Reset your calendar (40:28) – It’s okay to change your mind Transcripts & Show Notes

4 Maalis 202247min