#34 The 90-Day CFO Launch Plan with Dr. Veronika von Heise-Rotenburg of everphone
CFO Yeah!8 Elo 2022

#34 The 90-Day CFO Launch Plan with Dr. Veronika von Heise-Rotenburg of everphone

“When you start working at a growing company, it’s hard to understand or drive every topic. But I believe that personal trust enables the CFO to come in, once something is burning or close to burning, and to help solve it.”

Dr. Veronika von Heise-Rotenburg is a digital finance expert and startup CFO, with extensive knowledge and experience in both the automotive and IT sectors. Having led finance at Cluno, Cazoo, and now ‘Device-as-a-Service’ company everphone, she’s found a niche in asset-heavy businesses, debt financing, and building highly efficient finance operations.

In this episode of the CFO Yeah! podcast, we discuss Veronika’s behind-the-scenes role in the acquisition of Cluno (a “Car-as-a-Service” startup) by Cazoo, her 90-day plan for any new CFO role, and the best practices and experience she gathered from working on a large exit deal.

Jaksot(39)

#14 How Leading Companies Use Pricing as a Growth Lever with Brendan Dell

#14 How Leading Companies Use Pricing as a Growth Lever with Brendan Dell

Pricing and positioning is often thought of as the domain of marketers and sales teams. But both have a huge impact on finance, and CFOs need to know the process. We spoke with consultant and pricing ...

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#13 Taking smart risks & growing into the CFO role with MOJU's Rebecca Coxshall

#13 Taking smart risks & growing into the CFO role with MOJU's Rebecca Coxshall

Rebecca Coxshall left secure analyst roles at Apple and Red Bull for the uncertainty and excitement as a startup CFO. Attracted by the right product and the chance to grow on the job, she embraced liv...

2 Kesä 202145min

#12 How to start a new role as a seasoned CFO, with Niels Boon from Goodiebox

#12 How to start a new role as a seasoned CFO, with Niels Boon from Goodiebox

As a seasoned finance expert, Niels Boon's career is an interesting mix of consulting, strategic finance at large companies, and do-it-all CFO work. Having worked for businesses like Zalando, Ada Heal...

19 Touko 202148min

#11 Finance hacking and the augmented CFO, with Younes Rharbaoui of The Family

#11 Finance hacking and the augmented CFO, with Younes Rharbaoui of The Family

Despite training in finance, Younes Rharbaoui spent much of his career in entrepreneurial roles. But when startup investor The Family was looking for a CFO, he decided to give it a try. In this episod...

4 Touko 202154min

#10 How to make the complex easy, with Gemini CFO Chris Seybold

#10 How to make the complex easy, with Gemini CFO Chris Seybold

The example of Chris Seybold shows how complex a career in finance can be: from teaching and investing in university students in Silicon Valley, to handling finance in a generational wine business in ...

21 Huhti 202157min

#9 Growth vs profitability – finding the right balance, with Tiny CFO founder Jana Kovacovska

#9 Growth vs profitability – finding the right balance, with Tiny CFO founder Jana Kovacovska

What levers can businesses rely on in a rapidly changing world? And how can you best prepare your company for coming challenges? Jana Kovacovska is the founder of finance blog Tiny CFO, a software inv...

6 Huhti 202139min

#8 How financial data makes your company smarter, with Permutive's Mark Yates

#8 How financial data makes your company smarter, with Permutive's Mark Yates

Permutive offers data processing based on edge computing to make ads and content more successful - just as finance is the brain of an organization, giving information to the other teams. Finance Direc...

16 Maalis 202138min

#7 Why finance teams hate surprises, with Soundcloud's Jan Gackenholz

#7 Why finance teams hate surprises, with Soundcloud's Jan Gackenholz

Jan Gackenholz joined Soundcloud in 2015, and is now responsible for the whole finance department of 18 people. His goal: making sure there are no surprises for the business. He speaks about upgrading...

1 Maalis 202137min

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