Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of

AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.

During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.

The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.

Lucy then discusses the importance of keeping up with new technology in the industry. She also talks about her evolution in the sector, explaining how her role has changed over the years. She moves on to what other competitors in the publishing industry are doing and what the Financial Times does to stand out.

The hiring process of the Financial Times is also discussed. Lucy explains how the company works to find the right talent for the brand, whether hiring for sales or product roles.

Lucy also speaks about the impending death of the cookie and how this has affected any changes made to the Financial Times website. The episode concludes with Lucy sharing what she expects for the future of digital advertising.

Do you want to discover how the world’s leading global business publication, the Financial Times, deals with digital advertising? Then tune in to this week’s episode of

AdTech Heroes podcast, with Lucy Marchington, Media Director at the Financial Times.

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Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. ...

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Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conve...

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Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversati...

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Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During th...

10 Marras 202237min

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the co...

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Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talkin...

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Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this ...

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Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During...

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