AdTech Heroes - Interviews with Advertising Technology Executives6 Loka 2021

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader.

Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai.

The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses how mentors over the years have helped her gain the knowledge that she has in the industry.

Anam goes on to share details of her role at Publicis Groupe and what being a senior digital supply and product manager involves. She also explains how the trader's role has changed over the years and how important they are to a company.

We learn more about the hiring process of skilled traders and how most of the grads are hired through the company’s internship process. We also discover that the team at Publicis Groupe is very diverse.

Discover what the role of a programmatic trader involves by tuning in to the latest episode of the AdTech Heroes podcast with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe.

Publicis Groupe

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(61)

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

29 Syys 202523min

Ep. 52: Reimagining Commerce for the Agentic Era

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Med...

15 Syys 202538min

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...

26 Elo 202536min

Ep. 50: T&P: Integrating Creative, Data & Performance

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...

20 Elo 202533min

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...

31 Heinä 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Heinä 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

24 Kesä 202536min

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

3 Kesä 202530min