Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted.

Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table.

The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten years. They also discuss diversity more generally in the ad tech space and how some companies are improving that business area.

Sumeet and Azad also discuss how companies can work to become more diverse. One way they can do this is by investing in hiring paid specialists in the role.

They also answer whether they believe a particular department should be responsible for diversity and inclusion. Sumeet says that while the role typically sits in the HR department, he believes hiring diversely should be considered by all departments throughout the business.

Towards the end, we learn some of the key benefits of hiring a diverse workforce.

Learn more about diversity and inclusion in the ad tech industry by tuning into the latest episode of the AdTech Heroes podcast with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted.

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Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts cons...

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Ep. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToro

Ep. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToro

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of M...

29 Kesä 202235min

Ep. 15: The Future Of Digital Advertising, Live From Ibiza!

Ep. 15: The Future Of Digital Advertising, Live From Ibiza!

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketin...

16 Kesä 202226min

Ep. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB Chicago

Ep. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB Chicago

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés’ career, he’s received top industry accol...

2 Kesä 202241min

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in ...

13 Huhti 202237min

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Ale...

31 Maalis 202234min

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industr...

14 Helmi 202231min

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for market...

31 Tammi 202237min

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