Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy.

Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media.

PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering:

  • Customer insight marketing
  • Transformation and effectiveness
  • Media assurance
  • Audience reporting
  • Campaign delivery

At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team.

While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’

Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector.

Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising.

Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC.

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Jaksot(57)

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...

30 Elo 202323min

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within ...

8 Elo 202333min

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discusse...

12 Heinä 202332min

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry ...

28 Kesä 202354min

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed...

8 Kesä 202343min

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discuss...

17 Touko 202345min

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discuss...

20 Huhti 202342min

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they d...

22 Helmi 202340min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rss-draivi
oppimisen-psykologia
rss-porssipuhetta
rss-rahamania
rahapuhetta
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-bisnesta-bebeja
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-seuraava-potilas
rss-inderes
rss-40-ajatusta-aanesta
kasvun-kipuja
rss-h-asselmoilanen
rss-porssipodi