Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?

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Well... one *major* way it's changed is the introduction of programmatic.

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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.

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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"

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During the conversation, Dal & Dom discussed:

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✅ The Whitepaper campaign they ran in association with TPA Labs.

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✅ History of OOH and how it's developed over the years.

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✅ The elements of a great OOH campaign.

Jaksot(57)

Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at He...

28 Loka 202437min

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Market...

16 Heinä 202431min

Ep. 39: Navigating the Future of CTV in India

Ep. 39: Navigating the Future of CTV in India

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected...

16 Touko 202434min

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to bui...

29 Helmi 202441min

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origi...

8 Helmi 202429min

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why age...

9 Tammi 202433min

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio adver...

9 Marras 202344min

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional j...

18 Syys 202341min

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