Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.

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During the conversation, they discussed:

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- How blending digital and physical experiences can enhance a marketing campaign's impact.

- The criteria brands need to consider when selecting partnerships for cross-promotions.

- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.

Jaksot(60)

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...

16 Huhti 31min

Ep. 59: Authenticity & Human Connection in Live Music Advertising

Ep. 59: Authenticity & Human Connection in Live Music Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).They explore why live music venues are becoming a pow...

20 Maalis 35min

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.They explore how cultural identity and consumer behavior...

26 Helmi 37min

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...

15 Joulu 202528min

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “under...

17 Marras 202546min

Ep. 55: The Human Edge of AI in Modern Media

Ep. 55: The Human Edge of AI in Modern Media

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane'...

20 Loka 202529min

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the ...

7 Loka 202537min

Ep. 53: Building a Career in Adtech

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

29 Syys 202523min

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