Branding für Startups

Branding für Startups

Wir wissen genau, wie viel Durchhaltevermögen und positive Energie es braucht eine neues Produkt auf den Markt zu bringen. Doch hat man das erstmal geschafft, steht dem Gründen ja nichts mehr im Weg, oder? Doch wie geht man genau vor wenn das Produkt steht? Wie sieht eigentlich mein Idealkunde aus und wie sollte ich am besten kommunizieren?
In der 7. Folge des Startup Communication Podcasts klären Saskia und Nele die wichtigsten Fragen rund um das Thema Markenbranding. Beide kennen sich mit Branding-Workshops für Startups bestens aus und haben so einige insider Tipps auf Lager.
Wir besprechen unsere Arbeitsweise, aber auch Techniken, mit denen Du auch ohne Agentur durchstarten kannst. Liebesbriefe kannst du uns podcast@startup-communication.de schicken!

Jaksot(46)

Wie geht digitale Barrierefreiheit? – mit Gehirngerecht Digital

Wie geht digitale Barrierefreiheit? – mit Gehirngerecht Digital

Mal ehrlich – wie oft gibst du den Alternativtext bei LinkedIn & Co. an? Solltest du! Nicht nur weil digitale Barrierefreiheit ab 2025 Pflicht wird, sondern weil es vielen Menschen erst den Zugang zu ...

7 Kesä 202447min

Financial marketing 101 – with Sophie Thurner from beatvest

Financial marketing 101 – with Sophie Thurner from beatvest

Marketing in the financial sector is somewhat special, because when it comes to people's money, they are very cautious - especially in Germany. Sophie Thurner founded beatvest three years ago - a plat...

29 Touko 202426min

Germany's youngest founder about establishing a business at the age of 13 – Episode in German

Germany's youngest founder about establishing a business at the age of 13 – Episode in German

Samuel Kutger was an astonishing 13 years old when he founded his first startup. He fought his way through the bureaucratic jungle to be allowed to even found a company. Today, he generates six-figure...

29 Helmi 202432min

Fredy Osterberger on why CMOs should get to grips with Taylor Swift, AI and Apple - Episode in German

Fredy Osterberger on why CMOs should get to grips with Taylor Swift, AI and Apple - Episode in German

In this podcast, Carina talks to Fredy Osterberger, former Brand Marketeer at Apple EMEA and an absolute expert when it comes to branding, about the power of the brand, how CMOs can use AI intelligent...

2 Helmi 202436min

 US vs. Europe – the best ecosystem for startups

US vs. Europe – the best ecosystem for startups

Clark Parsons joins Saskia in this episode of the Startup Communication Podcast to share the status quo of both, the European-, and the US startup-ecosystem. Do you want to learn to best of both world...

17 Marras 202335min

Inclusive instead of exclusive: Why your company should be inclusive

Inclusive instead of exclusive: Why your company should be inclusive

Diversity and inclusion are crucial for business success, so more and more companies in 2023 are open to it. But claiming support for DEI and at the same time greeting your customers only with Christi...

5 Heinä 202335min

Building a strong identity for your startup

Building a strong identity for your startup

Branding for startups? You mean the logo, right? Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Vi...

26 Touko 202328min

Conquering the German market: how to establish your startup successfully

Conquering the German market: how to establish your startup successfully

French Protech-Startup Matera is all about real estate. And since Germany has lots of landowners, they decided to expand. Gero Graf is General Manager for Matera Germany, has been involved from the ve...

27 Maalis 202336min

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