[158] Sales, Remote Working and Automation: Powerful Advice for Modern MSPs

[158] Sales, Remote Working and Automation: Powerful Advice for Modern MSPs

In this interview, Richard Tubb speaks to Arlin Sorensen, VP of Ecosystem Evangelism at ConnectWise. He’s been involved in the industry for almost 40 years. In that time, he started HTG peer groups, now IT Nation Evolve.

He had a VAR MSP for 27 years, which he sold in 2012, and recently sold his ag-tech business which focuses on delivering precision technology to farmers. Arlin is passionate about supporting MSPs to grow and scale their business.

Arlin shares his journey in the MSP space, his current role at ConnectWise and how the company is different from others. He and Richard discuss challenges that MSPs face, how things have changed post-covid and how to adapt to remote working.

Richard asks Arlin how MSPs can get more comfortable with sales and how Bob Burg’s book ‘The Go Giver’ changed his own attitude to selling. They also dig into the impact of AI and automation on customer experience and running a business.

They discuss peer groups, MMAs, personal influences and the future of the MSP industry. Arlin also shares his biggest piece of advice that listeners should act on right now.

Mentioned in This Episode


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[159] How to Use Personal Branding to Boost Your MSP's Reach

[159] How to Use Personal Branding to Boost Your MSP's Reach

In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. S...

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[Bonusode] The Secret to Growing a Successful MSP: Don't go it Alone

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In this bonus TubbTalk episode, Richard speaks to Daniel Shone, the Co-Founder of Apex Computing, an MSP based in Manchester. He heads up the account management and sales and marketing teams. They hav...

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[157] Looking Into The Mindset Of A Successful, Modern MSP

[157] Looking Into The Mindset Of A Successful, Modern MSP

Robert Gibbons is Chief Revenue Officer at Aabyss, and Troy Midwood is the Chief Technology Officer. This interview was recorded with Richard Tubb live at Dattocon in Dublin in June 2024.Robert and Tr...

30 Kesä 202444min

[156] How To Partner With a Vendor To Grow Your MSP Business

[156] How To Partner With a Vendor To Grow Your MSP Business

In this episode, Richard speaks to Greg Jones, Vice President of Business Development at Kaseya Datto. A former MSP, he’s the executive council leader of CompTIA UK and Ireland Committee. Greg has led...

23 Kesä 202459min

[155] How To Stop Mac Hacks In Their Tracks

[155] How To Stop Mac Hacks In Their Tracks

In this episode, Richard talks to Stuart Ashenbrenner and Wes Hutcherson of Huntress. They share their advice on managing Macs for clients to prevent and manage hacks.Stuard is a staff macOS researche...

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[154] How to Use and Sell Microsoft CoPilot for MSP Growth

[154] How to Use and Sell Microsoft CoPilot for MSP Growth

In this episode, Richard Tubb speaks to Eric Östlund-Folkeryd, the go-to market lead for Microsoft AI at Pax8 EMEA. He’s the business lead for Microsoft CoPilot and other AI tools.Eric worked in comm...

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