FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.

I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.

Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have impacted the decisions and approach to motorsport sponsorship. I think there is a lot to learn from Kai-Uwe about how major corporations have moved from check writers to highly efficient marketing and sponsorship organizations reliant on market forces and metrics to determine the ROI's of their efforts.

Jaksot(651)

FBC Podcast #471- The 2017 regulation changes

FBC Podcast #471- The 2017 regulation changes

Join Paul and me as we discuss the 2017 Formula 1 regulation changes. We discuss some of the proposed changes and what they may mean as well as chat about aero vs. mechanical grip for those new to F1.

26 Huhti 20161h 27min

FBC Podcast #470- The Chinese GP review

FBC Podcast #470- The Chinese GP review

Join Paul and me as we review the Chinese Grand Prix...which was held...in China of all things. We discuss each team as they finished and even chat about that opening lap and reveal our thoughts on DRS (for the 1 millionth time).

18 Huhti 20161h 19min

FBC Podcast #469

FBC Podcast #469

Join Grace and me as we discuss the Formula 1 news of the week. Who telling who to shut up? Is Haas F1 going to develop their car at all? Why is Williams F1 in the news? Who supports the Haas F1 business model?

12 Huhti 20161h 19min

FBC Podcast #468- Bahrain Grand Prix Review

FBC Podcast #468- Bahrain Grand Prix Review

Join Paul and me as we review the Bahrain Grand Prix. We discuss each team as they finished and even chat about that super cool new qualifying format as well as Haas F1 and even offer some awards which may or may no be the same as you voted.

5 Huhti 20161h 25min

FBC Podcast #467

FBC Podcast #467

Join Grace and me as we cover this week's news in Formula 1. We discuss the new qualifying format for Bahrain, Haas F1's damaging model, letters from the GPDA, Vegas and much more.

29 Maalis 20161h 31min

FBC Podcast #466- Australian GP review w/ Sean Kelly

FBC Podcast #466- Australian GP review w/ Sean Kelly

Join Paul and me as we welcome NBC Sports' very own Virtual Stat Man Sean Kelly to the show to review the very first grand prix of the 2016 season, the Australian Grand Prix.We cover each team as they finished and even discuss the debacle that was qualifying. You don't want to miss this rare opportunity to hear Sean and get his direct-from-the-booth take on the race and hear his incredible statistical mind in this very special episode of Formula1lbog.com Podcast.

22 Maalis 20162h

FBC Podcast #465

FBC Podcast #465

Join Grace and me as we cover this week's news in Formula 1. We discuss Haas F1, Mercedes driver battle, rotating cars, #niceguybut #F1Woobie and Silly Season already.

14 Maalis 20161h 18min

FBC Downshift- NBC's Steve Matchett

FBC Downshift- NBC's Steve Matchett

It is always a great honor to have my friend Steve Matchett on the show. Steve's not only a championship-winning Formula 1 mechanic, he's one of the finest authors I know who has written several terrific books on the sport of F1. If that wasn't enough, he is also a critical part of the NBC Sports F1 broadcast trinity including David Hobbs and Leigh Diffey. In this episode I ask Steve about the testing in Barcelona, what Mercedes looks like for the 2016, does Ferrari have it in them to take the battle to Merc, Haas F1, and much, much more. You won't want to miss this interview with one of the sport's brightest voices. A huge thank you to Steve for taking nearly an hour and a half to share his insight and wisdom on the sport we love!

12 Maalis 20161h 24min

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