EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar

EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar

In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers. They discuss: How to create a unique beauty retail experience for Gen Z, by challenging the established orderWhy sustaining a clear shopper-led vision – and passion – is so critical to successThe importance of creating an experience that reflects the values and needs of younger shoppers ...

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