How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski
Loyalty builders10 Huhti 2024

How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.


As Daniel said: “It’s not magic, it’s engineering”


Here’s what we discuss in the episode:

  • How to use loyalty programs to enrich ecommerce data

  • Suggestions for businesses who want to transform into data-driven businesses

  • Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size

  • How a loyalty program can help you build a better churn prediction model

Connect with us:

Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/

Nostre: https://www.valueships.com/nostre-data-science

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

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