Q&A With Raja Rajamannar, Mastercard

Q&A With Raja Rajamannar, Mastercard

Send us a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth. “Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark ...

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Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America

Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America

Send us a textMalachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, spoke with Loyalty360’s Mark Johnson on how the Fuel Rewards program has adapted to the changing economic climate, and how they are expanding its offerings.

30 Syys 202027min

Thought Leadership Focus: Marketing Through COVID

Thought Leadership Focus: Marketing Through COVID

Send us a text Mark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders: Johannes Ariens, the CEO of LogeAlicia Mowder, Head of U.S. Marketing at Circle KChris Johnson, CEO of Classic CinemaKaren Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea LeafMatt Eckert, president of Holiday WorldBill Tine, VP of Marketing for King Arthur F...

25 Syys 202020min

Brandon Delgrosso, General Manager, Kong Box

Brandon Delgrosso, General Manager, Kong Box

Send us a textFor decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss how KONG carefully curates and hand-picks everything that goes in a dog’s KONG Box, a monthly service providing fun and solutions-based dog products.

24 Syys 202023min

Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK

Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews HTK’s Marlon Bowser to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have ...

23 Syys 202030min

Marina MacDonald, CMO, Red Roof

Marina MacDonald, CMO, Red Roof

Send us a text Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand’s loyalty and rewards program, to discuss how Red Roof has weathered the numerous anomalies of 2020, and what lies ahead.

22 Syys 202024min

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask ...

21 Syys 202021min

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, an...

17 Syys 202015min

Tom Nichols, Author, The Death of Expertise Pt. 2

Tom Nichols, Author, The Death of Expertise Pt. 2

Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more. But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him ...

17 Syys 202025min

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