Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send us a textSachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.Loyalty360 CEO Mark Johnson spoke with Shroff about Michael and its loyalty and rewards program, personalization, and customer engagement efforts. Click HERE to read the feature article. Click HERE to read the feature article.

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#472: Leaders in Customer Loyalty Industry Voices: Capillary Technologies on Global Growth, AI, and the Next Wave of Customer Loyalty

#472: Leaders in Customer Loyalty Industry Voices: Capillary Technologies on Global Growth, AI, and the Next Wave of Customer Loyalty

Send us a text In this edition of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry spoke with Jim Sturm, President of North America at Capillary Technologies, about the company’s aggressive growth strategy, its differentiators in the crowded loyalty technology marketplace, and how artificial intelligence is reshaping loyalty programs for 2025 and beyond.

2 Syys 23min

#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

Send us a text For nearly 70 years, Blain’s Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to community, convenience, and customer loyalty. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Aly Blawat, who leads Customer Research, Insights, Personalization Strategy, and Loyalty at Blain’s Farm & Fleet, to learn mor...

28 Elo 35min

#470: Leaders in Customer Loyalty: Industry Voices | Loyalty Juggernaut’s David Andreadakis on Redefining the Role of Loyalty in Modern Business

#470: Leaders in Customer Loyalty: Industry Voices | Loyalty Juggernaut’s David Andreadakis on Redefining the Role of Loyalty in Modern Business

Send us a text Loyalty360 sat down with David Andreadakis, Chief Commercial Officer at Loyalty Juggernaut, for a wide-ranging discussion on the evolution of customer loyalty, the shifting role of providers, and why actionable data — not just data collection — will separate tomorrow’s leaders from the rest. Andreadakis, who joined Loyalty Juggernaut five months ago, brings a deep appreciation for the intersection of creativity, data, and customer experience. With a personal passion for music a...

26 Elo 46min

#469: Leaders in Customer Loyalty: Executive Spotlight Featuring Erik Kapila, Director of Loyalty, Marcus Theatres

#469: Leaders in Customer Loyalty: Executive Spotlight Featuring Erik Kapila, Director of Loyalty, Marcus Theatres

Send us a text In this edition of Loyalty360’s Executive Spotlight, we speak with Erik Kapila, Director of Loyalty at Marcus Theatres. With over 25 years of experience spanning CPG, retail, and entertainment, Erik brings a wealth of knowledge in loyalty program strategy, analytics, and customer experience. During this conversation with Mark Johnson, Loyalty360’s CEO, Erik shares his journey from Procter & Gamble and Kimberly Clark to launching loyalty programs at Fleet Farm and Marc...

23 Elo 22min

#468: Leaders in Customer Loyalty: Anil Mansukhani on the Evolution of MGM Resorts’ Loyalty Program

#468: Leaders in Customer Loyalty: Anil Mansukhani on the Evolution of MGM Resorts’ Loyalty Program

Send us a text In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that spans across the globe—from Las Vegas to international markets like China, the United Arab Emirates, and Japan—MGM Resorts has mastered the art of customer loyalty through its innovative MGM Rewards program. At the forefront of this trans...

21 Elo 36min

#467: Leaders in Customer Loyalty: Brand Story | From Rural Roots to Loyalty Innovation: How Tractor Supply is Driving Deeper Customer Connections

#467: Leaders in Customer Loyalty: Brand Story | From Rural Roots to Loyalty Innovation: How Tractor Supply is Driving Deeper Customer Connections

Send us a text With a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand and pet-specialty retailer Petsense by Tractor Supply, the company continues to evolve—not just in size, but in how it builds meaningful, lasting relationships with its customers. Driving customer loyalty for the brand is Joe Le...

14 Elo 15min

#466: Leaders in Customer Loyalty: Brand Stories | Blending Tech and Tradition: How Whataburger Builds Loyalty Across Generations

#466: Leaders in Customer Loyalty: Brand Stories | Blending Tech and Tradition: How Whataburger Builds Loyalty Across Generations

Send us a text From late-night honey butter chicken biscuits to meme-worthy social engagement, Whataburger has cemented itself as a beloved brand with a fiercely loyal fan base. Founded in 1950 by Harmon Dobson in Corpus Christi, Texas, the company was built on a straightforward promise: to serve a burger so big it takes two hands to hold and so good that customers exclaim, "What a burger!" Today, Whataburger is in the midst of a multi-state expansion, combining its storied heritage wit...

7 Elo 20min

#465: Leaders in Customer Loyalty: Industry Voices | Loyalty Engineering in Action: How Dash Solutions is Revolutionizing Payments to Drive Customer Engagement

#465: Leaders in Customer Loyalty: Industry Voices | Loyalty Engineering in Action: How Dash Solutions is Revolutionizing Payments to Drive Customer Engagement

Send us a text In the current world of customer loyalty, payments and incentives are no longer just transactional, they are foundational elements that shape how customers feel about a brand. For Vince Chiofolo, Senior Vice President of Revenue Strategy at Dash Solutions, the future of loyalty lies in marrying seamless payments with meaningful engagement. “You can have the best product, service, and price,” Chiofolo explains, “but the payment experience should also be best-in-class.” &nb...

5 Elo 26min

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