AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement
Send us a text Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and aspirational products, travel options, events, and attractions. Today, AIR MILES is making a resurgence as brands come togeth...
13 Loka 202321min
Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies
Send us a text PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to make the most use of their space, bringing shoppers from the fuel/charging stations to inside the conv...
10 Loka 202330min
Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience
Send us a text Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world. By 2003, the first fast-casual Teriyaki Madness restaurant was opened in Las Vegas, NV. The company began ...
10 Loka 202320min
GNC Details Launch of the Newly Revamped myGNC Rewards Program
Send us a text Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and boost customer engagement. Loyalty360 interviewed O’Connor to talk about the journey of developing GNC’s new loyalty program, managing...
9 Loka 202323min
Loyalty360 Loyalty Live | Kyle Clark, Mastercard
Send us a text Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty. Kyle Clark, Senior Vice President of Merchant Loyalty at Mastercard, has seen many changes in consumer behavior, especially in recent y...
3 Loka 202318min
A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members
Send us a text In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality. It wasn’t until 1925 that the first hotel bearing the name Hilton was opened in downtown Dallas, TX, targeting business travelers while also offering downtown shoppers a place to stay. ...
3 Loka 202324min
Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards
Send us a text Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions and strategic partnerships. Parkland is preparing to launch its loyalty program in Puerto Rico. With over 1 million customers served every day across 4,000+ retail locations operating under the field brands of Chevron, Pioneer, Fas G...
19 Syys 202334min
Loyalty360 Loyalty Live | Kris Tremaine and Tom Madden, Phaedon
Send us a text A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on helping clients enhance their customer experiences and develop stronger loyalty strategies. Loyalty360 spoke with Kris Tremaine,...
14 Syys 202323min
