Marina MacDonald, CMO, Red Roof
Send us a text Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand’s loyalty and rewards program, to discuss how Red Roof has weathered the numerous anomalies of 2020, and what lies ahead.
22 Syys 202024min
Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe
Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask ...
21 Syys 202021min
Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch
Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, an...
17 Syys 202015min
Tom Nichols, Author, The Death of Expertise Pt. 2
Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more. But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him ...
17 Syys 202025min
Patrick Stewart, CEO, Apricot Lane Boutiques
Send us a text Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after a three-year stint as chief marketing officer for Sears. Previously, he was vice president of marketing of Crazy Shirt and of The Walking Company. Stewart’s challenge now is to take entrepreneurs who might have little or no retail or fashion experience — some doctors and dentists, for example — ...
16 Syys 202029min
Tom Nichols, Author, The Death of Expertise
Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more. But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him ...
15 Syys 202025min
Dorothy Dowling, SVP and Chief Marketing Officer, Best Western
Send us a text Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the highest score in the segment across six critical factors including reservations, arrival/departure, guest room, service and amenities, hotel facilities, and cost and fees. Best Western has 18 different brands and approximately 4,700 hotels in ...
10 Syys 202036min
Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta
Send us a text Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one brand (or a few) that you think do an exceptional job of creating customer loyalty through a customer community or through VoC and making their customers feel heard? How are brands leveraging communities today and what changes have you seen in how brands interact with their customers ove...
10 Syys 202021min
