Loyalty Live Session | Matt Kates, CMO, Prizelogic
Send us a text Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to touch on a few topics during their discussion: • Talk about a brand that’s doing a great job of creating customer loyalty and why? • COVID-19 has had a big impact on brand’s marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were...
18 Elo 202028min
Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods
Send us a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are some of the topics that we posed to Emil: -What is the biggest challenge or opportunity you see in customer loyalty today? -What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? -What is a brand (or a few) you are most loyal to and why? -How have...
18 Elo 202029min
Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC
Send us a text The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many look to get back to some sense of normal, CIBC, one of Canada’s “big five” financial institutions is stepping up to help local restaurants through what is a tough time for many. CIBC has a long history of helping clients, communities and businesse...
17 Elo 202019min
Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf
Send us a text For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop m...
12 Elo 202014min
Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce
Send us a text Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. There were several interesting questions Mark posed to Carlos: • Can you tell us a little more about premium loyalty – how it is different from a traditional program or what is brands already have a traditional program is place. What are some examples of...
12 Elo 202035min
Loyalty Live Session | Tom Madden, Senior Partner, ICF Next
Send us a text Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. A few topics that were covered include: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have ...
11 Elo 202022min
Matt Eckert, President, Holiday World
Send us a text Having the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line. But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there are a few things he’ll gladly offer you at no charge: parking, drinks and even sunscreen. Holiday World prides itself on being the U.S.’s f...
11 Elo 202020min
Loyalty Live Session | Jonathan Lacoste, President and Co-Founder, Jebbit
Send us a text Loyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the world of first-party data, and understanding how brands are building stronger customer loyalty and experience in today’s rapidly evolving world. Mark asked Jonathan about several relevant topics: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand...
31 Heinä 202018min
