#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth
Send us a text In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand’s journey and its customer-first approach. Founded in 2016 by Paul Tran, MANSCAPED has grown from a men’s below-the-waist grooming company into a global leader in men’s personal care, expanding into beard, skincare, and grooming products. Tara discussed the launch of the brand’s new Members Only R...
30 Loka 202519min
#484: Leaders in Customer Loyalty: Brand Stories | Moe’s Southwest Grill: Redefining Loyalty with Flavor and Fun
Send us a text Step into Moe’s Southwest Grill and the first thing you’ll hear is the signature shout: “Welcome to Moe’s!” As part of the GoTo Foods platform company, Moe’s taps into enterprise resources in technology, culinary innovation and guest insights that help the brand translate flavorful energy into long-term loyalty. But what really keeps guests coming back isn’t just the burritos, bowls and queso, it’s the energy, the personality and the way the brand makes loyalty feel fresh and f...
23 Loka 202528min
#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations
Send us a text For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Partn...
16 Loka 202515min
#482: Executive Spotlight: How Petro-Canada’s Amanda Mitchell Is Redefining Loyalty in a Commodity-Driven
Send us a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy company. With nearly 20 years of experience, Mitchell brings a seasoned perspective on how loyalty can transform a commodity-driven industry. Overseeing Petro-Points, a program with more than 4 million active members across 1,600 retail fuel locations, she shares insights on the unique dynamics ...
11 Loka 202529min
#481: Leaders in Customer Loyalty: Brand Story | Driving Customer Loyalty: Avis’ Vision for Premium, Personalized Mobility
Send us a text For decades, car rental has been viewed as a transactional necessity. Simply a checkpoint on the travel journey rather than a meaningful part of it. Beth Gibson, Vice President, Avis First, sees that as a missed opportunity. With the recent launch of Avis First, she’s leading a bold initiative to shift perceptions and elevate expectations, introducing a first-of-its-kind rental experience built around convenience, care, and concierge-level service. Available to all travel...
9 Loka 202525min
#480: Leaders in Customer Loyalty: Brand Stories | McAlister’s Deli: Crafting Loyalty Through Purpose, Personalization, and a Perfect Cup of Tea
Send us a text In a time when restaurant brands are redefining what value and connection mean to their guests, McAlister’s Deli is standing out by blending purpose-driven hospitality with operational precision and digital intelligence. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Danielle Porto Parra, Chief Brand Officer at McAlister’s Deli, to explore how the brand is weaving emotional branding, personalized loyalty, and a culture of hospitality into ...
2 Loka 202535min
#479: Leaders in Customer Loyalty Industry Voices | How Paisly is Elevating Travel Loyalty Through Personalization and Partnerships
Send us a text Travel can be magical, or it can be chaotic. As Mark Johnson, CEO of Loyalty360, noted at the start of this episode of Industry Voices, “The higher your expectations, the more likely something is to go sideways. And when it does, everyone from the airlines to the Online Travel Agencies (OTAs) finds themselves in the hot seat.” To explore how brands can turn that chaos into opportunity, Mark sat down with Jamie Perry, President of Paisly, the newly rebranded travel subsid...
30 Syys 202522min
#478: Leaders in Customer Loyalty: Brand Story | TELUS Transforms Loyalty by Delivering Value at Every Connection Point
Send us a text In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain loyalty—not just through connectivity, but by embedding value into every facet of the customer experience. In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Jacob Pullia, who leads the national TELUS Rewa...
25 Syys 202522min
